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Customer Touchpoints – The Point of Interaction Between Brands, Businesses, Products and Customers

There are as many different definitions for the word “touchpoint” in customer experience design and marketing as there are flavors on the average restaurant menu. Why? Because these disciplines have been evolving rapidly over the last decades and terminology has become fluid rather than static. To make matters more complicated – the term “touchpoint” is also often confused with the term “channel”.
Author/Copyright holder: Rosenfeld Media. Copyright terms and licence: CC BY 2.0Some simple examples of customer touchpoints. They are places of interaction with your brand rather than “channels” which are planned points of interaction.So let’s start by defining “touchpoint” in the widest and mos…

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