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UI/UX

How to Do a Thematic Analysis of User Interviews

You have been in the field talking to users and you now find yourself with a massive amount of audio, notes, video, pictures, and interesting impressions. All that information can be overwhelming, and it’s difficult to know where to start to make sense of all the data. Here, we will teach you how to go from information chaos to patterns and themes that represent the most interesting aspects of your data and which you can use as the foundation for personas, user scenarios and design decisions.
When you have carried out user interviews, the next step is to analyze what people have told you. Depending on the complexity of your project, this can be a simple or a complex task, but no matter what…

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