If you're feeling retro, we have a real old-skool treat for you today. Adidas has always had a keen eye for design, not only with its sneaker designs but also in its promotional work, and its latest effort is no exception.
To promote the latest additions to its '90s-inspired Yung series, the company has gone full retro and unleashed a site that's steeped in the questionable aesthetic of all those GeoCities websites from the exuberant youth of the World Wide Web, and which also hooks hard into the current trend for Brutalist websites. Needless to say, we absolutely love it.
The new Yung Series website gleefully raids the old GeoCities dressing-up box and flings everything it finds at the screen, to retina-searing effect. You name it, it has it, from flagrant abuse of animated GIFs through to rampant colour cycling, horrible tiled backgrounds, awful 3D renders, system fonts and the obligatory 'UNDER CONSTRUCTION' banners. The only thing missing, as far as we can see, is an invitation to join an Adidas webring, but there is at least an appalling animated button imploring you to join the Adidas mailing list.
Other cool stuff includes Yung Rappa, an actual game you can play in your web browser – it's a Dance Dance Revolution-style rhythm action game set to some banging hip-hop – as well as some splendidly glitchy video and a variety of tasteful desktop wallpaper that you can download in all the sizes, from a sensible '90s 640×480 to an unthinkable 1920×1080. How big a monitor would you need for that?
Don't take our word for it though; head straight to the Adidas Yung Series site to experience this ludicrous web nostalgia fest for yourself.
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