Image default

The Moment of Truth – Build Desirable Relationships with Users and Customers

In order to understand “the moment of truth”; it’s important to understand the customer lifecycle with a brand or product. There are many moments at which a customer (or potential customer or former customer) will interact with a brand.
A moment of truth is simply any interaction during which a customer may form an impression of your brand or product. This impression may be either positive or negative. The aim for the user experience designer is to try and ensure that moments of truth have a positive impact on the customer/user impression of the brand or product.
It is moments of truth that allow Herbert Simon’s famous quote; “Everyone designs who devises courses of action aimed at changin…

Related posts

Best Practices for Qualitative User Research


The Myths of Mobile Design and Why It Matters


Less is (Also) More in Virtual and Augmented Reality Design


This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More